NOCAP Sports, a leading athlete marketing technology and services company, has announced a partnership with the Women’s Premier Soccer League (WPSL), the largest women’s soccer league in the world boasting a membership of 130 teams nationwide. WPSL team rosters consist of elite female players from collegiate, post-collegiate, international, and standout prep athletes.
As part of this partnership, NOCAP Sports will provide WPSL’s players with access to its name, image and likeness (NIL) marketplace platform and deal sourcing team. NOCAP will also work with WPSL’s league and team sponsors to package in WPSL athlete activations in correlation with their existing sponsorships. Brands will have direct access to every athlete in the league and will have a wide range of ways they can work with those athletes including social media, appearances, co-branded merchandise, and more.
“We are amped up to be working with the WPSL to help them bring NIL opportunities to their athletes through our extensive brand network and the WPSL’s team and league sponsors,” said Nicholas Lord, Co-Founder and CEO of NOCAP Sports. “It is great to see leagues like the WPSL investing into NIL resources for their athletes to help them grow their off the field presence.”
By working with NOCAP Sports, WPSL players can connect with brands that align with their values and interests, creating mutually beneficial partnerships while managing everything in one place. Further, NOCAP’s team will be supporting brands and businesses to ensure that the partnerships they are making with athletes are both creative and impactful, giving them the highest possible return on investment.
“After meeting the team at NOCAP and learning about their platform, partnering with them was a very easy decision,” Sean Jones, WPSL president, said. “This partnership will present the league with a unique community engagement opportunity and be a huge win for our teams, sponsors, and most importantly the players of the WPSL.”
This partnership between NOCAP Sports and the WPSL marks a significant milestone in the
growing landscape of NIL opportunities for current and post-collegiate athletes. Specifically, this partnership further supports the value that female athletes are bringing to the NIL space and to the brands that work with them. Female athletes are the future of NIL.
About NOCAP Sports
NOCAP Sports is a leading athlete marketing technology and services company disrupting the future of sports marketing and capitalizing on recent changes allowing college athletes to monetize their name, image and likeness (NIL). NOCAP’s technology enables brands and agencies to build, organize, measure and scale athlete marketing campaigns at the local, regional and national level in one seamless platform. For more, visit https://www.nocapsports.io.
Celebrating its 25th season of play in 2023, the Women’s Premier Soccer League is the most tenured and largest women’s soccer league in the world – with 29 teams competing in 33 U.S. states and 73 metro areas. Team rosters feature current and former collegiate players, the nation’s top prep prospects, and international standouts. The amateur summer league produced more than 70 percent of the selections in the 2023 NWSL College Draft and WPSL alumnae represent 50 percent of the members of the United States women’s national team.