We Stopped Fixing The Old Model. We Built a New One.

NOCAP was founded in 2020 as one of the first platforms connecting college athletes and brands in the newly opened NIL era. As the space evolved, a bigger problem came into focus: the system itself was broken. Fragmented, inefficient, and built on a model that had profited off athletes for decades while undermonetizing the entire ecosystem.
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So we stopped trying to fix it and started building a new one.

Today, NOCAP Sports is the commercial infrastructure layer connecting universities, brands, alumni, fans, and athletes into one unified ecosystem. With 60+ university athletic department partners across Power 4 conferences and beyond.

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Where
We’re Going.

A college sports industry rebuilt from the ground up, where the economics finally work for everyone.

It didn’t take long to see the limitations of the traditional NIL marketplace.

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It left universities without solutions to growing financial pressures.
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It couldn’t give brands scalable, repeatable ROI.
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And it couldn’t deliver lasting earning power for athletes.
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This realization sparked the evolution of NOCAP into what it is today. NOCAP has evolved from a single point solution marketplace into the infrastructure powering the athlete-led economy, a unified ecosystem connecting universities, athletes and brands in a continuous value loop. Today, we’re driving revenue, building long-term equity, and redefining the economics of college sports.

Our Core Values

“No cap” means no limits, no ceilings, no boundaries.
  • Athlete-First
    Every choice starts with one question: Does this help the athlete win?
  • Scale With Purpose
    Growth matters, but only if it’s sustainable. We scale to last, not just to grow.
  • Challenge Everything
    We don’t settle for the way things are. We question what’s broken and build what’s better.
  • Build Together
    We go further, faster, and stronger when we move as one. Collaboration beats competition.
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OUR TEAM
Nicholas Lord, Chief Executive Officer and President of NOCAP Sports
Nicholas Lord
Chief Executive Officer & President
Stan Golubtsov, Chief Technology Officer and Vice President of NOCAP Sports
Stan Golubtsov
Chief Technology Officer& Vice President
Casey Floyd, Chief Compliance Officer of NOCAP Sports
Casey Floyd
Chief Compliance Officer
Sarah Fuller, Chief Athlete Officer of NOCAP Sports
Sarah Fuller
Chief Athlete Officer
David Toothaker, Head of Corporate Development and Business Operations at NOCAP Sports
David Toothaker
Head of Corporate Development and Business Operations
Nima G. Nejad, Chief Creative Officer of NOCAP Sports
Nima G.Nejad
Chief Creative Officer
Adam Gunn, Chief Operations Officer of NOCAP Revenue
Adam Gunn
Chief Operations Officer
NOCAP Revenue
John Martinelli, Vice President of Growth at NOCAP Sports
John Martinelli
Vice President of Growth
Tay Hawker, Vice President of NOCAP Talent
Tay Hawker
Vice President of
NOCAP Talent
Dan Ockree, Director of Sales at NOCAP Revenue
Dan Ockree
Director of Sales
NOCAP Revenue
Roger Jones, Senior Director of Partnerships at NOCAP Sports
Roger Jones
Senior Director
of Partnerships
Sam Holland, Head of Innovation and Commercial Strategy at NOCAP Sports
Sam Holland
Head of Innovation &
Commercial Strategy
Hunter Brungo, Director of Business Operations at NOCAP Sports
Hunter Brungo
Director of Business Operations
Neema Mahmoodi, Revenue Operations Lead at NOCAP Sports
Neema Mahmoodi
Revenue Operations Lead
Salter Hydinger, Athlete Marketing Manager at NOCAP Sports
Salter Hydinger
Athlete Marketing Manager
Mick Hamilton, Senior Athlete Activation Lead at NOCAP Sports
Mick Hamilton
Senior Athlete Activation Lead
Abby Forbes, Senior Partner Success Lead at NOCAP Sports
Abby Forbes
Senior Partner Success Lead
Gavin Mott-Smith, Partner Growth Associate at NOCAP Sports
Gavin Mott-Smith
Partner Growth Associate
About us
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Company
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Company
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What People Are Saying About Us

NOCAP has been recognized as a leader in college sports by outlets like Business Insider, Sports Business Journal, Front Office Sports, On3, and Sports Illustrated.

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