About us

NOCAP Sports empowers universities, brands and athletes to lead the new era of college sports.

Founded in 2020, NOCAP Sports emerged as one of the first Name/Image/Likeness (NIL) marketplaces, giving college athletes the chance to monetize their name, image, and likeness for the very first time. We started by bridging athletes and brands for sponsorships in a wide-open market that was full of opportunity but fragmented and unsustainable.

It didn’t take long to see the limitations of the traditional NIL marketplace.

It left universities without solutions to growing financial pressures.

It couldn’t give brands scalable, repeatable ROI.

And it couldn’t deliver lasting earning power for athletes.

This realization sparked the evolution of NOCAP into what it is today. NOCAP has evolved from a single point solution marketplace into the infrastructure powering the athlete-led economy, a unified ecosystem connecting universities, athletes and brands in a continuous value loop. Today, we’re driving revenue, building long-term equity, and redefining the economics of college sports.

Our Core Values

“No cap” means no limits, no ceilings, no boundaries.

Athlete-First
Every choice starts with one question: Does this help the athlete win?
Scale With Purpose
Growth matters, but only if it’s sustainable. We scale to last, not just to grow.
Challenge Everything
We don’t settle for the way things are. We question what’s broken and build what’s better.
Build Together
We go further, faster, and stronger when we move as one. Collaboration beats competition.

OUR TEAM

Nicholas Lord

Chief Executive Officer & President

Casey Floyd

Chief Compliance Officer

Sarah Fuller

Chief Athlete Officer

Nima G.Nejad

Chief Creative Officer

David Toothaker

Senior Advisor & Corp Development

Julie Dolak

Executive Vice President
of Operations

Adam Gunn

Chief Operations Officer
NOCAP Revenue

John Martinelli

Vice President of Growth

Tay Hawker

Vice President of
NOCAP Talent

Roger Jones

Senior Director
of Partnerships

Dan Ockree

Director of Sales
NOCAP Revenue

Hunter Brungo

Director of Business Operations

Neema Mahmoodi

Revenue Operations Lead

Salter Hydinger

Athlete Marketing Manager

NOCAP Sports in The News

NOCAP has been recognized as a leader in college sports by outlets like Business Insider, Sports Business Journal, Front Office Sports, On3, and Sports Illustrated.

Sarah Fuller: From Breaking Barriers to Building the Future of NIL

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For Sarah Fuller, that reality carries a unique perspective. Before NIL transformed college athletics, she became a national story almost overnight after breaking barriers in college football with the Vanderbilt Commodores football. The attention was massive. Brands reached out in real time.

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Alumni Business Owners: Support Your School Without Writing a Single Check

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NOCAP connects alumni-owned businesses with vetted service providers so a portion of what you already spend goes directly back to your university’s athletes.

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NOCAP Sports Partners with Seminole Boosters to Launch the Seminole Business Network

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A new, sustainable revenue model that puts FSU's business community to work for Florida State Athletics.

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Frequently Asked Questions