Athlete Marketing is more efficient than… well, everything

Not every marketer is a sports person (and – dramatic understatement – not every sports person is a marketer). But regardless of their affinities or hobbies outside of work, successful marketers have a strong attraction towards solutions that efficiently accomplish their goals. They want to see proof that not only was their ad placed in front of a lot of people, but also that those people were attentive and receptive, engaged with the content, and matched the traits of the consumers their research shows are most likely to take action.

NOCAP Sports Joins the NIL Verified Network

With college basketball tipping off this week – conveniently, right in the heart of 2023 budgeting season for many brands – urgency among marketers to plan their involvement in the festivities is now palpable.

Ready to Hire Athletes as Influencers? Here Are Three Things You Should Know

By Blake Marts, Chief Revenue Officer at NOCAP Sports As we approach the one-year anniversary of landmark changes to name, image and likeness (NIL) guidelines for college athletes, one might think that, by now, this new industry would have taken shape and advertisers would have clear strategies in place for athlete collaborations. However, while demand […]

The Show Must Go On: What to Expect in Year Two of NIL

Year one of name, image and likeness (NIL) freedom for college athletes is now in the books, and what a year it’s been. From the day one flurry of activity to the team-wide deals, to boosters reportedly offering insane amounts of money to athletes in exchange for very little in return (definitely no recruiting violations, […]