NOCAP Sports, A2 Influence Partner to Bring Influencer Marketing to College Athletes
A2 Influence will work to match leading brands and retailers with NOCAP Sports’ network of NCAA athletes through NIL deals.
El Yucateco Fall Campaign Initiative
As the name, image and likeness (NIL) industry continues to evolve and grow, it has become imperative to show brands exactly what they get out of investing into college athletes. This allows them to evaluate whether NIL will be a long-term marketing strategy for their business going forward.
Garnet Trust Taps NOCAP Sports as its Commercial NIL Partner
Garnet Trust, The University of South Carolina’s Official NIL Collective, has tapped NOCAP Sports to build and manage its commercial NIL functions on behalf of the University’s athletes.
Athlete Marketing is more efficient than… well, everything
Not every marketer is a sports person (and – dramatic understatement – not every sports person is a marketer). But regardless of their affinities or hobbies outside of work, successful marketers have a strong attraction towards solutions that efficiently accomplish their goals. They want to see proof that not only was their ad placed in front of a lot of people, but also that those people were attentive and receptive, engaged with the content, and matched the traits of the consumers their research shows are most likely to take action.
NOCAP Sports Joins the NIL Verified Network
With college basketball tipping off this week – conveniently, right in the heart of 2023 budgeting season for many brands – urgency among marketers to plan their involvement in the festivities is now palpable.
College Basketball Tipoff: Planning your Tournament Time Activations Begins Now
With college basketball tipping off this week – conveniently, right in the heart of 2023 budgeting season for many brands – urgency among marketers to plan their involvement in the festivities is now palpable.
Ready to Hire Athletes as Influencers? Here Are Three Things You Should Know
By Blake Marts, Chief Revenue Officer at NOCAP Sports As we approach the one-year anniversary of landmark changes to name, image and likeness (NIL) guidelines for college athletes, one might think that, by now, this new industry would have taken shape and advertisers would have clear strategies in place for athlete collaborations. However, while demand […]
The Show Must Go On: What to Expect in Year Two of NIL
Year one of name, image and likeness (NIL) freedom for college athletes is now in the books, and what a year it’s been. From the day one flurry of activity to the team-wide deals, to boosters reportedly offering insane amounts of money to athletes in exchange for very little in return (definitely no recruiting violations, […]