Athlete Marketing is more efficient than… well, everything

Not every marketer is a sports person (and – dramatic understatement – not every sports person is a marketer). But regardless of their affinities or hobbies outside of work, successful marketers have a strong attraction towards solutions that efficiently accomplish their goals. They want to see proof that not only was their ad placed in front of a lot of people, but also that those people were attentive and receptive, engaged with the content, and matched the traits of the consumers their research shows are most likely to take action.