NOCAP Sports and A2 Influence Partner on Athlete Marketing
NOCAP Sports and A2 Influence announced a partnership on January 26, 2024, to connect brands and retailers with NOCAP’s network of more than 100,000 NCAA athletes through NIL deals. A2 Influence will help athletes create branded content, build relationships with consumer companies, and promote products locally and regionally.
Cincinnati, Ohio (January 26, 2024) – NOCAP Sports and A2 Influence together announced a new partnership to bring the excitement and engagement of college sports to the ever-expanding world of influencer marketing. The partnership will deliver name, image and likeness (NIL) deals to NOCAP’s network of more than 100,000 NCAA athletes.
“This is a huge opportunity for many of our athletes,” said Nicholas Lord, CEO of NOCAP Sports. “Through our partnership with A2 Influence, we’re rewarding college athletes nationwide for their many years of hard work and various contributions to sports and culture. Not only do these NIL deals financially benefit the athletes, but they also give advertisers a new way to engage with fans. It’s a win all around.”
NIL deals are agreements between student-athletes and third parties that allow athletes to receive compensation in exchange for the use of their name, image and likeness. The exact rules for these deals are currently governed at the state and university level.
By partnering with A2 influence, NOCAP athletes can promote products and drive awareness for brands and retailers at a regional and local level. A2 will also guide athletes in creating branded content, forming relationships with leading consumer companies and navigating the influencer marketing space.
“We want to make it easier for retailers and brands to leverage NCAA athletes in an effective way,” explained Rob Reinfeld, CEO of A2 Influence. “College athletes carry an enormous amount of influence across the U.S. By combining our success in influencer marketing with NOCAP’s knowledge of collegiate sports, we can work with these athletes to help them create high-quality branded content that resonates with consumers.”
To learn more about the partnership between NOCAP Sports and A2 Influence, please contact Rob Reinfeld at rob@a2influence.com.
Contact
Rob Reinfeld
A2 Influence
Rob@a2influence.com
732-771-7014
About NOCAP Sports
NOCAP Sports is a leading athlete marketing technology and services company disrupting the future of sports marketing and capitalizing on recent changes allowing college athletes to monetize their name, image and likeness (NIL). NOCAP’s technology enables brands and agencies to build, organize, measure and scale athlete marketing campaigns at the local, regional and national level in one seamless platform.
Built for the evolving NIL landscape, the platform simplifies every stage of the athlete partnership process, from discovering and recruiting athletes to managing contracts, compliance, content, and payments. Brands gain data-driven insights into campaign performance and return on investment, while athletes receive greater opportunities to build their personal brands and earn meaningful income. By connecting brands, agencies, and athletes through a single, transparent ecosystem, NOCAP Sports removes complexity and empowers every participant to collaborate with confidence. Whether activating a local partnership or coordinating a nationwide roster of athletes, NOCAP delivers tools and support to drive engagement.
For more, visit the NOCAP Sports website.
About A2 Influence
A2 Influence was founded in 2023 by a team of influencer industry veterans recognized by Forrester and The New York Times. We work to connect leading CPG brands and retailers with high-quality content creators to drive action through optimized creative assets. Our influencer marketing campaigns have touched hundreds of leading brands, retailers and industry partners, helping support retail media, influencer and social display. By combining data-driven creator selection with hands-on campaign management, A2 Influence helps brands build authentic connections with shoppers, streamline execution, and measure results that truly matter across every channel and shopper touchpoint.
Frequently Asked Questions
What is the NOCAP Sports and A2 Influence partnership?
The partnership connects brands and retailers with NOCAP Sports’ network of more than 100,000 NCAA athletes through NIL deals. It combines A2 Influence’s influencer marketing expertise with NOCAP’s knowledge of collegiate sports.
What are NIL deals?
NIL deals are agreements between student-athletes and third parties that compensate athletes for the use of their name, image and likeness.
How will A2 Influence support NOCAP athletes?
A2 Influence will guide athletes in creating branded content, developing relationships with leading consumer companies, and navigating influencer marketing. Athletes can promote products and raise awareness for brands and retailers at local and regional levels.
What does NOCAP Sports’ platform offer brands and agencies?
NOCAP Sports’ platform helps brands and agencies build, organize, measure and scale athlete marketing campaigns. Its tools support athlete discovery and recruitment, contracts, compliance, content, payments, and campaign performance insights.
Who can provide more information about the partnership?
For more information about the NOCAP Sports and A2 Influence partnership, contact A2 Influence CEO Rob Reinfeld at rob@a2influence.com or 732-771-7014.
