The membership program represents a critical step forward in creating a more equitable and trustworthy NIL landscape for college athletes
[Philadelphia, PA, FEBRUARY 16, 2023]. NOCAP Sports, a leading athlete marketing and technology company, announced today that they are one of the inaugural members of the NIL Verified Network.
The NIL Verified Network, established by NIL Network, is a membership program made up of service providers dedicated to ensuring transparency, honesty, and fairness within the emerging NIL industry. The initial businesses were selected due to their consistent display of athlete-focused business practices.
As college athletes navigate the NIL landscape, it has become increasingly important for them to be able to differentiate between trustworthy service providers and those that seek to exploit the lack of regulation in the field.
Michelle Meyer, founder of NIL Network and former NIL Coordinator at San Diego State University, started building the NIL Verified Network program in May of 2022 after witnessing firsthand the frustrating reality that’s happening on the ground floor, well outside any NIL headlines.
“Bad actors are thriving in the wild west landscape right now,” Meyer explained. “Social media allows these opportunists to directly access the athletes, where they exaggerate their credentials, over promise their services, and will say pretty much anything to gain the athlete’s trust. Then, they pressure these young adults to sign horribly one-sided contracts, knowing that most college athletes don’t have the support to fully understand what they’re agreeing to. I’ve seen it too many times already. Enough is enough.”
NIL Network is striving to eliminate these bad actors by bringing together the athlete-centered NIL businesses, supporting their efforts, and amplifying their brands.
Meyer continued, “NOCAP Sports is the perfect example of a business I envisioned being part of the NIL Verified Network. With its athlete-first approach and a commitment to making resources and tools available to all, NOCAP Sports has established itself as a standout in the industry. I can’t wait to see what innovative initiatives they will bring to the table in 2023.”
To join the network, businesses must become NIL Verified™, the first NIL service provider standard in the industry. Developed with the expertise of former Power 5 compliance director and current Freeman┃Lovell partner Patrick Stubblefield, NIL Verified™ aggregates and vets information about a business’ registration, employees, business practices, and compliance with NIL laws, NCAA interim policies, and institutional policies. Additionally, it includes a review of the company’s terms to ensure they include all of the expected clauses and fair language for college athletes.
“We are really excited to be one of the few companies included in the NIL Verified Network program,” said Nicholas Lord, Co-Founder and CEO of NOCAP Sports. “The NIL landscape is crowded making it hard for athletes to know who to trust. With NIL Network’s strong diligence and vetting process, athletes will have a better idea of who has their best interest at heart.”
NIL Verified™ and the resulting network provide a crucial layer of protection for college athletes, making it easier for them to navigate the complex world of NIL partnerships. The network also offers peace of mind to administrators, who can now differentiate between businesses in a crowded market and feel confident in their choices and recommendations, knowing that NIL Verified businesses have been vetted by a third-party.
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ABOUT NOCAP SPORTS
Founded in 2020, NOCAP Sports is a leading athlete marketing and technology company disrupting the future of sports marketing and capitalizing on recent changes allowing college athletes to monetize their name, image and likeness (NIL). Our technology enables brands and agencies to build, organize, measure and scale athlete marketing campaigns at the local, regional and national level in one seamless platform. NOCAP’s focus is on providing impactful and high quality opportunities to athletes allowing them to grow personally, professionally and financially.
ABOUT NIL NETWORK
NIL Network was founded in 2020 as a free resource to help athletes, coaches, and administrators understand the NIL changes that were coming the following summer.
Today, NIL Network is a platform that equips athletes, administrators, and other early adopters with industry leading databases, objective resources, and trustworthy connections so they can succeed in the nascent name, image, and likeness era of collegiate sports.