With college basketball tipping off this week – conveniently, right in the heart of 2023 budgeting season for many brands – urgency among marketers to plan their involvement in the festivities is now palpable.
By Blake Marts, Chief Revenue Officer at NOCAP Sports As we approach the one-year anniversary of landmark changes to name, image and likeness (NIL) guidelines for college athletes, one might think that, by now, this new industry would have taken shape and advertisers would have clear strategies in place for athlete collaborations. However, while demand […]
Year one of name, image and likeness (NIL) freedom for college athletes is now in the books, and what a year it’s been. From the day one flurry of activity to the team-wide deals, to boosters reportedly offering insane amounts of money to athletes in exchange for very little in return (definitely no recruiting violations, […]